Have you wondered why? In the search for the ‘content gold,’ marketing service providers are ‘heading west’ as more businesses continue their shift towards the creation of their media programs and launching content marketing dominance.
Many types of this are fighting for a content dominance or trying to ‘ride the wave’ to content marketing deliverance.
Still, there are some content marketing agency truths that you must know to explore where it’s all heading!
Most content marketing agencies don’t market content
Yes, it’s a hard fact to swallow that most organizations don’t market with content at all. Marketing organizations are infamous for concentrating on sales-led marketing campaigns where sales relationships and cold calls rule.
Lack of patience or the lack of resource, whatever you may cite the reason, agencies offering content services rarely create great content that attracts and sells and assist to in retaining their base of customers.
Business Lessons – Before you are about to hire online service providers, make sure to dig deeper into their previous work and examine if the content generated serves the purpose or was just to satisfy ‘me too’ blogs that you can find everywhere on the web.
Most SEO agencies don’t know the ABC of content marketing.
Google is smart, and it’s almost impossible to game the system. Getting found through search engines has more to do with incredible storytelling that everything else.
Today, many SEO companies want to divert the entire focus to this marketing, why? The reason being beside real SEO tricks drying up and the value that they used to offer to customers who used to be huge was not the same anymore.
Many SEO companies are in the same position and are making the switch swiftly. Others have left content marketing nickname for their SEO content creation service and calling it text marketing.
Yes, it must be stated that they have added services such as video production, infographics creation, blog content creation, but you must note that content creation is a small part of that services.
As a result, strategic planning elements of audience private gathering, internal content integration, mission statement creation, analytics and measurement outside of content consumptions metrics are missing.
Business Lessons – A comprehensive planning will fulfill many organizational goals. SEO is just a small part covering a few marketing missions. As a result, ensure that this strategy goes beyond the primary funnel considerations.
Most content marketing agencies are concerned about planning and not execution.
It is a good thing that you plan, strategize your content planning, but for who long? When will you correctly implement it in practice to see the projected results? Only planning and not executing to know the results means draining down all efforts.
It is happening with a majority of the online content marketing service providers. What’s more, even some content planning document showcases the recommendations that less content is produced or also stopping of the content program altogether.
Now, with this type of thinking, you can only assume where will these agencies land and in what state?
Business Lessons – Even if you have hired online text marketing service providers just for the content execution, also ask them an executable text marketing strategy. It will help you know what your agency knows about your industry and how they plan to serve the audience because content delivery is more natural than drafting a content strategy.
Most content agencies still consider content marketing as a campaign
Organizations need to understand that unlike any other marketing types, It is an ongoing process and without an end date. It must not be considered a campaign at all.
When you consider content marketing as a campaign, you work for its execution and success within a defined time frame which is a wrong approach.
This is an ongoing process which your online content marketing service providers need to work on full throttle and without an end date to leverage success gradually.
Business Lessons – Keep away from online these service providers who term as ‘campaign’ and not a ‘program.’ It is crucial to do because an agency is terming it a campaign will work for it for a short time and not consecutively.